JACOB SAUNDERS

FRENCH’S MUSTARD SKITTLES

Activation + Social
National Mustard Day is the first Saturday of August. This isn’t really important. 
What is important is that we added French’s yellow to the rainbow,
then got people to taste it.

5.1 billion impressions
Shorty’s / Art Direction / Winner & Audience Honor
Shorty’s / Images / Winner
Shorty’s / Earned Media / Finalist
Shorty’s / Consumer Brand / Finalist
Shorty’s / Brand Partnership / Finalist


















I got to interview celeb chef Carla Hall (they cut most of my lines smh):





And we got to do some fun social:







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